This dude’s ability to tell a story is unparalleled. I was 100% captivated for 3 minutes and 39 seconds here, and I can’t tell if it’s because of his lyricism or his natural voice that burrows itself in your head. I’ll go out on a limb and say it’s a lethal combination of both.

Everyone seems to be unsure whether or not this will be featured on his highly anticipated album good kid, m.A.A.d. city, so we’ll see. The project’s slated to hit stores October 22.

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Download: Kendrick Lamar – The Art of Peer Pressure